Crypto services and Crypto space do a better job in mitigating the ruckus in the financial model, and at the same time, it is constantly bringing in many different types of services for the advantage of the people and entrepreneurs. Crypto acts as an alternative model that has the efficiency in providing alternative solutions to the existing financial problems. The number of people utilizing crypto services is rising considerably in the crypto space. One such service that has changed the survival of the people’s enthusiasm is the ICO- Initial Coin Offering. This blog will take you on a trip explaining the concept of ICO and ICO marketing strategies.
ICO – Initial Coin Offering
Initial Coin Offering is the best crowdfunding method, where the startup or company that plans to offer services or products will launch the ICO to attract the investors to get the funding from the investors. The Initial Coin Offering is about offering services or products to get the investment, but sometimes there are chances where the stocks can also be offered to the investors.
ICO’s reputation can be seen by the fund it raised in the previous years. For instance, the ICO has raised more than 5 Billion Dollars as a fund in just one single year. The ICO is one of the most user-friendly and privacy-concerned decentralized crowdfunding methods.
Why Need to Invest in ICO
The Initial Coin Offering doesn’t need any personal revelation for both the one who offers ICO and to the people who invest in the ICO and the ICO takes place in a Decentralized network. All this attracted many people to participate in the ICO offering. There is no minimum requirement or threshold in the ICO investment and there is no limit to raising funds in the ICO. The returns in ICO are higher than others. And no other crowdfunding platform offers all these functions, so ICO is the best for investments.
Crypto Marketing Services
The Surge for the crowdfunding platform is very high as the people started realizing the real potential of the crowdfunding platform in the Crypto space. But as the surge is high, the need for marketing services to attract investors to invest in your offering becomes a mandatory one.
The crypto marketing services include making exclusive marketing campaigns and drafting marketing strategies based on the services.
The marketing services offered are,
- ICO marketing services
As the ICO is completely decentralized, the ICO marketing services company will draft strategies to attract investors based on privacy and security concerns. They know how to get the people to invest in your offerings.
- STO marketing services
Crypto marketing services will also include strategies to market the STO – security token offering, which is a rising concept of crowdfunding.
- DeFi marketing services
The same applies to DeFi, but as DeFi is not a crowdfunding platform and it lies under the service providers list, the marketing strategies will be quite different.
- Cryptocurrency exchange marketing services
A cryptocurrency exchange is one strong source that fuels up the crypto space, as they provide liquidity for the entire crypto space. The surge is also high, and the crypto marketing services will handle exclusive marketing strategies to bring in more traffic.
ICO Marketing – How to do it?
The ICO Marketing is the best way to get traffic and funds to your ICO, and follow the instruction to create your own strategies for ICO marketing,
White paper
The elaborate white paper clearly explains the concepts of your ICO and how it can make a difference in the existing services. The Whitepaper will be the initial communication to the investors. And it will be the deciding factor for an investor to interact with your ICO or to move on to the next choice. So white paper should be more structured and concise in the usage of words.
Website
To launch your ICO, you need to develop a website that has all the information about the ICO, and this information includes a whitepaper, roadmap, and all other possible information to give the investor a clear idea about the website you have.
Paid Promotion
Paid promotions offered by various platforms can be utilized to promote your ICO, as they have already established a trustability of legitimacy. Choosing the right platform to promote your ICO will also get the shade of trustability to your ICO too. So make use of the paid promotion on the internet more wisely.
Email Marketing
Making a mailing list and sending PR, newsletter, and updates to the Emails of the investors will be the best source to attract them individually.
Bounty Programs
Create bounty programs where the ICO distributions will be rewarded with incentives and offer more rewards for the people who invest in the ICO. Random airdrop, which contains services and utility coupons that can be availed from your ICO concept. This will get the people to talk about your ICO, and that gets more attention in the market. At the same time, this will also increase the trustability of your Coin.
Influencer Marketing
Hiring the best influencers who are well known to the people and making promotions for your ICO with them will also have very good results. But the result condition is mainly based on the influencer you pick.
Wrapping Up
ICO marketing services will be very effective in speeding up the process of raising crowdfunds, as there is no limitation in raising funds. Their marketing service will always come in handy. But an ICO marketing services company can be the best choice to perform all these functions as their experience and expertise will get you more results than doing it as an individual.
