Thousands of Non-Fungible Tokens (NFTs) get launched every day in the cryptocurrency market. These unique cryptographic tokens built on robust blockchain networks are interchangeable and indivisible.
But only some NFTs get a huge demand from investors and sell for millions of dollars. According to data from Coinranking.com, a whopping 552,498 NFTs are existing in the cryptocurrency market with the trading volume crossing $91.78 million in the last 30 days.
NFT Marketing is behind the surge in the value of crypto collectibles. Strategic communication techniques are utilized across different channels to create a huge hype for NFTs.
What are the advantages of teaming up with the best NFT Marketing Agencies?
- Guaranteed listing on the leading NFT marketplaces such as OpenSea, NBA Top Shot, Rarible, Nifty Gateway, and SuperRare.
- Real-time tracking of the key metrics like traffic, conversions, and leads.
- In-depth market-making for provision of sufficient liquidity for the crypto collectibles.
- Instant responses to the queries of prospective investors.
- All-round coverage with timely publishing of content to position the NFT at the top of the crypto industry.
The various NFT Marketing services provided are
- Social media engagement – The popularity of the NFT is maximized through regular posts on well-known social media platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Exclusive outreach with investors – The latest updates about the NFT to be launched are directly shared with the crypto investors through channels on Telegram and Discord.
- Influencer marketing – Popular personalities are hired to showcase the benefits of the crypto collectibles to their large number of followers. This enhances the credibility of the NFT. The influencers spread a positive opinion about digital collectibles. Influencer marketing is done frequently on YouTube.
- Targeted banner advertising – Based on the interests and preferences of the cryptocurrency investors, paid ads related to NFTs are placed on popular industry sites like Cointelegraph and CoinGecko. Tools like Google Ads are utilized and the guidelines of Double clicking for publishers (DFP) are followed.
- Sharing of press releases – Investors get more trust in the NFT as press releases are published on famous sites like CoinDesk, CoinSchedule, Hacker Noon, Coinspeaker, and NewsBTC. This uplifts the reputation of the crypto collectibles.
- Community management – Dedicated community managers work round-the-clock to answer all questions and discussions related to NFTs. They share new updates, remove spam links, and add more investors to the groups and channels.
- Crypto forum management – Discussions about the NFT will be actively conducted on the top crypto online forums like Bitcointalk, CryptoTalk, Altcoins Talks, CryptoInTalk, and Bitcoin Garden. Posts, comments, and Question and Answer (Q&A) sessions are published.
- Content marketing – Informative articles, blogs, infographics, and interviews are published on platforms like Medium, Reddit, Howtotoken.com, and Quora.
- Search Engine Optimization (SEO) – The NFT will be displayed at the top of the search results on highly-used search engines like Google, Bing, and Mozilla Firefox. On-page and off-page optimization helps increase traffic and enhances brand awareness.
- Market research – Detailed reports and case studies about competing NFTs are prepared so that suitable improvements are made before the official launch of the crypto collectibles.
- Email marketing – Engaging content is shared through newsletters to prospective NFT investors as a part of email marketing. Tools like Mailchimp are utilized for sending bulk emails and for auto-responding.
- Brand partnerships – Depending on the type of industry the NFT is related to, tie-ups will be formed with the leading global brands that include art galleries, sports teams, gaming companies, and fashion firms.
- Implementing airdrop programs – A few NFTs will be given for free as part of an airdrop program for a specific duration. Details like the amount of NFTs to be distributed, the start and end date for the registration and the wallet addresses of the winners will also be displayed.
- Organizing bounty programs – Interested investors will be asked to do certain tasks like promoting the NFT on social media, referring a new investor, and translating content. They will be given exciting rewards after completing the required tasks.
- Affiliate marketing – A group of agents will be hired to sell NFTs to prospective cryptocurrency investors. They get a specific commission depending on the total sales of crypto collectibles.
The detailed procedure followed by a Crypto Marketing company for promoting NFT is
- Realizing the business goals of the firm.
- Verifying if the NFT is technically and economically feasible.
- Sharing the benefits of the NFT across numerous communication channels simultaneously.
- Analyzing the results periodically and comparing them with the objectives to be fulfilled.
- Modifying the promotional strategies regularly to ensure better outcomes.
The future trends that will be witnessed in PR for NFT are
- NFTs can be integrated with loyalty programs by knowing the age, location, and investors’ mindset.
- More investors can be encouraged to buy crypto collectibles by offering freebies like gift cards, vouchers, coupons, and a VIP programme.
- Not depending on the powerful technology giants who act as middlemen as they have a large user base and traffic. Content can be monetized through other viable alternatives.
- A rapid increase in the creation of digital assets with a high utility and value in the cryptocurrency market.
Why choose NFT Marketing Solutions offered by a Crypto Marketing Company?
- A highly experienced team of social media managers, relationship managers, community managers, photographers, designers, content writers, copywriters, content editors, and videographers.
- Result-oriented NFT marketing campaigns guaranteeing the best performance of the crypto collectible.
- Regular sharing of weekly and monthly reports to keep the business firm fully informed about the progress of the NFT marketing campaigns.
- Complete privacy is assured by following the terms and conditions mentioned in the Non-Disclosure Agreement (NDA) signed beforehand.
- Provision of round-the-clock customer support in multiple languages.
- Customized packages are offered and dedicated attention is offered from start till the completion of the NFT marketing campaign.
Final Thoughts
The booming cryptocurrency market has witnessed the impressive performance of NFTs. Crypto collectibles have made a huge impact in numerous industries and are breaking new records every day.
Crypto marketing companies ensure that the advantages of NFTs are shared far and wide with the relevant target audience. The best NFT marketing agencies use growth-oriented tactics according to the changes in the industry to achieve the desired results successfully. Initiate your promotional campaign for your crypto collectible now to stay ahead of your rivals.
