Initial Coin Offering – A smart way to raise funds
Over the last few years, the concept of ICO development has gained popularity as a way for startups to raise funds to elevate their business standards, and this trend also shows signs of continuing in the following years. The meteoric rise of blockchain technology and cryptocurrencies is helping increase the fame of Initial Coin Offerings (ICOs).You must work with a reputable ICO development company that comprises a team of skilled ICO developers and marketers who can make your ICO launch a huge success. Are you still confused about locating the right ICO development company? This blog will walk you through the factors necessary to find the best ICO development company in the market.
An overview of Initial Coin Offering (ICO)
Before the inception of ICO, entrepreneurs who needed sufficient finance frequently turned to centralized banks, NBFCs (Non-Banking Financial Company), venture capitalists (VCs), and other sources. Startup companies who struggle to find the right finance for their projects through financial institutions turn to ICOs. After ICO, none of these actions are as necessary as this fundraising mechanism links you directly with many potential investors.Initial Coin Offering, aka ICO, is one method of raising funds for fledgling cryptocurrency ventures vying for global investors’ attention. In other terms, it’s a capital-raising mechanism to raise capital from potential investors before the crypto project hits the crypto market, and it’s a win-to-win situation for investors and projects. ICO is much similar to an IPO in that it is used to raise capital, but ICO is mainly based on blockchain technology andico cryptocurrency. Investors obtain distinctive cryptocurrency “tokens” through ICO for their monetary investment in the project. Whenever the ICO token’s value increases, investors will eventually benefit and see a higher return on their investment. Although Ethereum has hosted the majority of ICOs, the first known token sale, Mastercoin, was conducted on the Bitcoin network in July 2013. In the summer of 2014, Ethereum also held an ICO and raised 3,700 BTC in its first 12 hours. At the time, ether tokens could be purchased for about $0.31, but today they are worth more than $3,500. The meteoric growth of token sales made an ICO launch a win-win situation for entrepreneurs and developers expanding existing businesses or kickstarting new ventures in the crypto sphere.
Let’s take a look at the steps to launch an ICO for your crypto project
Collaborate with a reliable ICO development company – Make sure to pick the best company with expertise in developing the smart contract, creating the token, and promoting it to attract investors worldwide.
Prepare a roadmap – It is quite tough to translate the concept of the token sale and make the most of it with fundraising without a proper plan. Therefore preparing a roadmap is considered the first and foremost step in the journey of ICO launch.
Drafting a whitepaper with essential details – Creating a well-structured whitepaper is crucial as the document outlines the project’s overview that gets viewed by investors before contributing to the project. Some of the important details covered in a whitepaper are – the focal point of your project, its technical specifications, and future scope.
Landing page creation and launch – Reaching the right audiences and opening the door for lead generation will be made possible by an appealing and user-friendly webpage containing relevant content about the project. That way, a landing page is equally important as a whitepaper.
Pre-ICO Marketing – Building a strong community is important since it will enable your ICO to reach a wider audience. Social media is essential for marketing because there are many active users available. Facebook and Twitter are some of the best social networking sites for ICO marketing. On the other hand, Discord and Telegram are used for building communities. In addition, Reddit and BitcoinTalk are the best places to find crypto community members.
Token creation with a sales model – It is now time to start creating the token. Some primary sales models are hard and soft caps, an uncapped model with a fixed rate, a hybrid model, and so on.
Developing a smart contract and wallet – Developing a smart contract will help manage the information about the tokens ,control purchasing and selling them without any hassles. The coin can only be sent, received, and safely stored using a digital wallet. As a result, the ICO development company’s ICO launch services include the development of a crypto wallet with instant transaction functionality.
Post-ICO Marketing – Implementing post-ICO marketing strategies is a must at the end of the ICO development process as it increases your project’s chances of reaching potential investors.
Things to consider before finalizing your desired ICO development company
Various ICO development companies possess complete knowledge about the global market, competitive environment, technology, and the legal aspects of ICOs available in the market at present. You should consider every aspect before selecting your desired ICO development company. Listed below are some of the main factors you must consider before choosing your ICO development company.
#1 Check the experience of the company
A top-tier ICO development company will highlight its potential client and their reviews on its service pages. You must begin your research process by looking at the company’s history. A background check on the company’s history will protect you against losses and fraudulent activities if your investment and the project’s potential are substantial.
#2 Analyze the firm’s business strategy
The technical aspects of the ICO projects that the company has developed must then be immediately addressed. The backend technology, framework, design software, and other parts of the ICO website are included in the technical details.
#3 Check the proficiency of the firm’s developers’ crew
It is a must to check whether the developers’ team in the company possesses expertise in ICO development and blockchain technology and in drafting a crystal clear ICO whitepaper. They must have profound in-depth knowledge of technology solutions, currency market trends, and other significant features like technologies and frameworks to build ICO websites and ICO dashboards.
#4 Check out for legal documents
A reliable ICO development company provides the necessary legal documents related to ICO development services to customers, ultimately improving the company’s credibility among customers. The firm must know the major country jurisdictions because there still exist some countries that do not legalize the use of cryptocurrencies.
#5 Investigate the firm’s strategies to promote ICO
Not every ICO listed on an exchange meets the hard cap value that investors demand. After being listed on the exchanges, some even fall short of reaching soft cap values due to the lack of promotional techniques. One must surely consider the ICO development company’s marketing methods to ensure a successful ICO launch.
#6 Seamless customer support
Examining the company’s customer support is a crucial factor that increases the credibility of a firm. To overcome technical hardships during the early stages of deployment, the ICO development company must provide round-the-clock support through which you get a chance to clear your queries.
Closing Thoughts
As mentioned above, conducting a successful ICO launch is a work of expertise that a well-experienced ICO development company can only perform. With their experience in launching ICO-related solutions the firm’s seasoned professionals can guide you at all phases of ICO development and guide you in achieving your fundraising goals. Do thorough research to connect with an industry-leading ICO development company that can elevate your profit margin.
